Barbie Hits $1 Billion at World Field Workplace

Picture: Warner Bros.

Two weeks after launch, Greta Gerwig’s Barbie is a part of the billion-dollar membership.

The toy movie starring Margot Robbie, America Ferrera, and Ryan Gosling lastly crossed the edge in the present day. Per Variety, the movie has now crossed the large milestone, making it the primary film directed by a girl to take action. It’s additionally presently the one summer time film of 2023 to make over $1 billion, and the second movie of the 12 months total behind April’s Super Mario Bros. Movie.) That quantity is certainly going to develop within the coming weeks; although motion pictures like Teenage Mutant Ninja Turtles: Mutant Mayhem and The Meg 2: The Trench are actually in theaters, it’s very probably that Barbie (and doubtlessly its BFF Oppenheimer, from Christopher Nolan) will proceed to dominate.

Previous to its late July launch, Barbie had a whole lot of hype behind it. It wasn’t simply that it turned a movie occasion due to its mismatched pairing with Oppenheimer, it was constantly (and loudly) marketed and seemed not like every other summer blockbuster inside the final a number of years. People have been going to see this factor in droves, and have largely favored it. Its success hasn’t come with out some controversy, although: earlier within the week, the film garnered criticism in Japan for being too related to Oppenheimer, to the purpose that WB’s Japan division publicly referred to as out its American counterpart for getting in on the Barbenheimer memes.

By 12 months’s finish, it appears probably the film will likely be an enormous a part of awards season (or at the very least a part of the award-season dialogue). And Mattel’s already acquired eyes on each a attainable sequel (sans Gerwig, at the very least presently), and a larger universe primarily based on different toys in its lineup. Whether or not these motion pictures really occur is up for debate, however for the second, we’re in a Barbie (and in addition Ken) world.


Need extra io9 information? Try when to count on the newest Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and every part you could find out about the way forward for Doctor Who.

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