Google has launched a brand new top-level area for the net to make use of. It’s .ing, and it appears it exists primarily to problem the web and its capability for creativity. I need to admit, I’m struggl.ing to determine a site identify that isn’t a curse phrase.
Google revealed the brand new area in a Keyword blog. A number of manufacturers have already jumped on the naming conference, together with Canva, Adobe Acrobat, and even The Swiss Affiliation of Consulting Engineering Firms. Canva nabbed the area design.ing, naturally, whereas Adobe Acrobat could be visited at each edit.ing and sign.ing. The Swiss group went with suisse.ing—suisse is French for Swiss. It’s advertising and marketing constructed proper into the URL and that’s exactly the purpose.
When Google teased the appearance of .ing again in August, the corporate mentioned it was hop.ing that “folks, companies, and types can categorical themselves in an entire new method.” The area does name for some critical creativity, which could be why it prices a lot to register at present.
GoDaddy is likely one of the few area registrars that gives these .ing addresses at present. They’re fairly costly. If I wished writ.ing, let’s say, it will price me about $13,000/12 months to register. I attempted typing in flo.ing, pretending that’s how I’d market my identify with the area, and that one is just $195/12 months.
“Fuck.ing,” goes for about $11,000/12 months which could be a steal. Freak.ing is rather more reasonably priced at $3,900/12 months, and I implore anybody dealing in soft-core leisure to register that earlier than a model hops on it. Smil.ing can be obtainable for a small-town dentist, and it’s not too unhealthy at $455/12 months.
You may register domains as a part of Google’s early entry interval to honor the brand new URL, although there might be a one-time payment for being first. The worth might be discounted each day till December 5. After that, the .ing domains might be publicly obtainable to all.
Google can be engaged on getting .meme into the zeitgeist. The corporate beforehand wrote that meme is “for the tradition.” I’m curious what sort of havoc might be wrought when that top-level area makes it out.
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