It's attending to the purpose today that we are able to't even belief our personal eyes with the quantities of digital trickery, trolling, misinformation and disinformation dominating social media. Heck, even respected tech firms are selling us solutions to reimagine historical events. Not Leica, although! The commemorated digicam firm officially announced the hotly-anticipated M11-P on Thursday, its first digicam to include the Content material Credential safe metadata system.
Content material Credentials are the results of efforts by the Content Authenticity Initiative (CAI), "a bunch of creators, technologists, journalists, and activists main the worldwide effort to handle digital misinformation and content material authenticity," and the Coalition for Content Provenance and Authenticity (C2PA), "a proper coalition devoted solely to drafting technical requirements and specs as a basis for common content material provenance." These intertwined trade advocacy teams created Content material Credentials system in response to rising abuse and misuse of generative AI methods in creating and spreading misinformation on-line.
"The Leica M11-P launch will advance the CAI’s objective of empowering photographers in all places to connect Content material Credentials to their pictures on the time of seize," Santiago Lyon, Head of Advocacy and Training at CAI, mentioned in a press assertion, "creating a series of authenticity from digicam to cloud and enabling photographers to take care of a level of management over their artwork, story and context."
"That is the belief of a imaginative and prescient the CAI and our members first set out 4 years in the past, remodeling rules of belief and provenance into consumer-ready expertise," he continued.
Content material Credentials works by capturing particular metadata in regards to the {photograph} — the digicam used to take it, in addition to the placement, time and different particulars in regards to the shot — and locks these in a safe "manifest" that’s bundled up with the picture itself utilizing a cryptographic key (the method is opt-in for the photog). These credentials can simply be verified online or on the Leica FOTOS app. Each time somebody subsequently edits that photograph, the modifications are recorded to an up to date manifest, rebundled with the picture and up to date within the Content material Credentials database every time it’s reshared on social media. Customers who discover these pictures on-line can click on on the CR icon within the photos nook to tug up all of this historic manifest data as properly, offering a transparent chain of windfall, presumably, all the way in which again to the unique photographer. The CAI describes Content material Credentials as a "diet label" for pictures.
The M11-P itself is precisely what you'd anticipate from an organization that's been on the prime of the digicam market for the reason that center of the final century. It provides a 60 MP BSI CMOS sensor on a Maestro-III processor with 256 GB of inside storage. The M11-P is now on sale however it's additionally $9,480 at retail so, freelancers, sorry.
This text initially appeared on Engadget at https://www.engadget.com/leicas-m11-p-is-a-disinformation-resistant-camera-built-for-wealthy-photojournalists-130032517.html?src=rss
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