Reddit turns high contributors’ Reddit Gold into real-world cash

Reddit introduced at the moment that it’s going to start paying high contributors for gold. The platform’s new Contributor Program permits redditors who meet sure necessities to obtain real-world cash (distributed month-to-month) for his or her awarded content material. The corporate can also be revamping how publish / remark rewards work by eliminating Reddit Cash (and all related awards) in favor of all gold on a regular basis.

The Contributor Program is open to redditors who’re 18+ years previous, in an eligible location (solely the US originally), have an account “in good standing” and meet karma minimums. Reddit will grant “commonplace contributor” standing (incomes 90 cents per gold awarded) to these with at the least 10 gold who acquired between 100 and 4,999 karma within the final 12 months. Past that, “high contributors” (incomes $1 per gold awarded) will want a minimal of 10 gold and over 5,000 karma from the previous 12 months. Redditors falling beneath these thresholds gained’t be eligible for real-world funds till they attain the targets.

You’ll be able to verify your eligibility by navigating to this system web page through your profile menu. When you can be a part of, the “Get Verified to Begin Incomes” button might be highlighted and tappable/clickable.

Reddit additionally made some interface modifications to match the brand new emphasis on gold. Gilded posts and feedback will now show a gold upvote icon instead of the usual one. The platform additionally now permits you to award and buy gold straight from a publish: Now you can long-press on the upvote icon for a publish or remark within the Reddit cell app (or, ultimately, hover the cursor over the image on the internet) to decide on between giving one and 25 gold awards. A single gold will value customers $2, whereas they may pay as much as $49 for 25 of them. The brand new gold system is obtainable now on cell and can roll out to internet customers “later this 12 months.”

Reddit’s API changes from earlier this 12 months make it rather more troublesome for third events to trace engagement on the platform. Nonetheless, with anecdotal experiences of engagement dropping after the API protests, at the moment’s strikes could possibly be seen as a carrot to lure / retain prolific contributors who will assist the platform construct engagement — much like creator packages from X, YouTube, TikTok and Instagram.

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