Elon Musk is rebranding Twitter to ‘X’ and killing the chicken brand

Elon Musk’s rebrand of Twitter appears to be underway. In a sequence of late-night tweets Saturday, Musk shared that the corporate’s well-known chicken brand and identify would quickly be no extra. The corporate, it appears, will merely be often known as “X.”

“And shortly we will bid adieu to the twitter model and, progressively, all of the birds,” he . He later mentioned in a Twitter that the Twitter brand could be modified Sunday. “It ought to have been accomplished a very long time in the past, sorry it took so lengthy,” he mentioned.

Later that evening, he reportedly emailed workers concerning the change. In line with Platformer’s Musk emailed workers saying the corporate would turn into X and that his observe “was the final electronic mail he’ll ever ship from a Twitter electronic mail tackle.”

Twitter did not instantly reply to a request for remark.

It’s lengthy been recognized that Musk favors the “X” branding. The banking startup he co-founded in 1999 was referred to as x.com, and his recently-announced Ai enterprise known as . And Twitter’s holding firm was rammed to X Corp . Musk has additionally talked about how X would assist Twitter turn into an Although Musk has supplied few specifics on this imaginative and prescient, many imagine he’s referencing apps like WeChat, the preferred app in China that individuals use for a number of on a regular basis actions, like funds and procuring, along with social networking.

Nonetheless, formally abandoning the Twitter model could possibly be a dangerous transfer for Musk. The corporate is already dealing with an that’s resulted in a lack of extra the corporate’s advert income. A rebrand may additional alienate advertisers. On the identical time, Musk could also be betting {that a} new identify and id may assist the corporate shed its ties to its former management and the choices made beneath them, each of which he has been deeply crucial of.