Twitter is limiting the variety of DMs unverified customers can ship

Twitter has once more made its platform rather less usable for individuals who select to not pay for a Blue subscription. The corporate has announced that it’s going to quickly implement a brand new rule that places a restrict on the variety of DMs unverified accounts can ship per day. In a tweet, Twitter stated the change is a part of its efforts to scale back spam in direct messages, which has seen a pointy uptick not too long ago. 

On July 14th, the web site added a brand new message setting that sends DMs from accounts folks observe to their main inbox and DMs from verified customers they do not observe to their message request inbox. Twitter stated it noticed a 70 p.c discount in spam messages per week after the brand new setting got here out. Earlier than that, the web site limited the flexibility to ship DMs to individuals who do not observe them to Blue subscribers solely. 

Whereas Twitter stated the upcoming change is supposed to scale back DM spam, it is nonetheless one other transfer that not-so-subtly pushes unverified subscribers in the direction of paying for Blue membership. In reality, the web site’s announcement about it explicitly tells folks to “subscribe immediately to ship extra messages” and features a hyperlink to the subscription web page. Twitter additionally beforehand put a strict cap on what number of tweets a day a consumer can see, with unverified accounts being restricted to 600 posts. 

Elon Musk tweeted this month that Twitter is affected by an ongoing unfavorable money stream, as a result of its promoting income has dropped by 50 p.c. Even when cash from subscriptions cannot make up for that, it is nonetheless cash within the firm’s pocket.